Not how to invent something, it’s not how to map out how the future can and will occur and it is not an issue identifying the next big thing or a significant paradigm shift. Based on our experience as a professional innovators working with teams in organizations of all sizes, it is getting a team to accept and implement a paradigm shift. This is one of those situations where even when the evidence is highly visible, the teams’ beliefs outweigh their ability to move forward beyond the current state (current paradigm). Invariably the teams are wrong. History is full of these examples… the Swiss and digital watches, Motorola and digital phones, Borders and Amazon’s Internet business model, et al. On the other side of the coin, when I have watched teams move forward with a new paradigm, I have seen new chemical plants built around the world, new manufacturing facilities built for vehicles, jet engine innovation change an entire industry, and more.